FrontWire Labs helps founders build the brands and digital experiences behind complex, technical products. We’re looking for a Brand & Marketing Lead to elevate how FrontWire Labs shows up in the world. This is a high-ownership role blending brand, marketing, and design craft – you’ll help define our visual and editorial voice, lead a small team, and run our content end to end, from narrative to distribution. You’ll collaborate closely with founders, partners like Webflow and Framer, and work directly with the CEO to shape FrontWire Labs’s brand at a pivotal moment.

Brand & Creative Direction

• Shape FrontWire Labs’s brand narrative for the year - visually and editorially
  
• Maintain a consistent, high-taste visual identity across all marketing channels
  
• Direct and collaborate closely with designers to produce high-quality creative

Thought Leadership

• Own FrontWire Labs’s point of view across design, startups, and product storytelling
  
• Craft polished, founder-relevant insights for social, newsletters, blogs, and podcasts
  
• Turn FrontWire Labs’s work and philosophy into clear, resonant storytelling

Marketing Execution

• Run the full content engine, including:
  
  • Social media (LinkedIn, X, IG, TikTok if needed)
    
  • Newsletter (ie. Designing Robotics)
    
  • Blogs & long-form editorial
    
  • Podcast creation, production, and distribution
    
• Build efficient processes for producing and shipping content consistently
  
• Manage and uplevel a team of designers + marketing ops

Growth & Partnerships

• Expand FrontWire Labs’s presence in the startup and design ecosystem
  
• Build co-marketing and content opportunities with:
  
  • VCs
    
  • Webflow, Framer, and other platform partners
    
  • Founders, creators, ecosystem operators
    
• Identify moments to amplify FrontWire Labs’s influence and reach

KPIs

• Marketing-generated leads
  
• New partnerships
  
• Content impressions, engagement, and audience growth
  
• Contributed pipeline / inbound opportunities

Design Background (Required)

This is not a traditional marketing-only role. You need to have a clear understanding of design. You MUST have hands-on design experience such as:

• Brand design
  
• Product design
  
• Visual design
  
• Art direction
• Creative direction (with real execution background)

You should have the taste, intuition, and vocabulary to collaborate with designers, evaluate creative, and shape visual storytelling

Experience & Skills

• 5–8 years in blended roles across design + marketing
  
• A portfolio that demonstrates strong design craft or creative direction
  
• Ability to lead a team and deliver high-quality creative at speed
  
• Deep understanding of the startup ecosystem (products, fundraising, founder mindset)
  
• Ability to translate complex ideas into beautiful and clear content
  
• Strong balance of strategy and hands-on execution
  
• Experience building end-to-end content engines (social, editorial, podcast, etc.)